SIP Ventures latest venture, Y Milk is a bold new alt-milk made from the yeast by-product of brewing. I developed the brand’s social media strategy and built its online presence from the ground up, shaping the tone of voice, content pillars, and rollout for its café trial across Melbourne. Through a mix of educational posts, café spotlights, and playful, rebellious messaging, I helped introduce the product to early adopters and lay the foundation for its broader launch.