I’m a Melbourne-based brand and marketing consultant with over 10 years’ experience across e-commerce, creative direction, and campaign strategy.

My career started in Europe, in fashion and luxury, before expanding into digital roles across textiles, FMCG, tech, and the arts. I’ve worked with brands like Christian Wijnants, SCABAL, NTT DATA, Girls in Tech, Thieves Coffee, Asahi Beverages and Redheads, helping shape stories, build digital experiences, and launch products with purpose and personality.

Having lived and worked in Belgium, Canada, India, and Australia, I bring strong cross-cultural fluency—adapting brand strategy and messaging to resonate across different markets, audiences, and cultural contexts.

I’m drawn to work that’s both considered and practical. Where brand meets function, and strategy underpins every creative choice. Whether it’s packaging, a campaign rollout, or an online store, I like creating work that’s clear, grounded, and built to last.

Outside of the marketing world, I’m a certified yoga teacher, a curious traveller, and someone drawn to objects with a story—ceramics, textiles, books, or anything well made and well used.