Thieves Coffee, based in Melbourne, is on a mission to bring the rich diversity of Australian specialty coffee to the world. Tasked with elevating the digital presence of this unique coffee subscription service, I led the development of marketing strategies that grew its customer base and brand visibility.

From a complete website redesign to creating engaging social media content, I ensured Thieves Coffee connected with its audience, driving engagement through tailored email campaigns and product innovations. Partnerships with specialty coffee roasters were a key focus, solidifying Thieves Coffee’s distinct position in the market.