Solana

Solana is a fictional winery imagined as a boutique producer of natural orange wines, crafted with time-honoured methods. This project was developed as a conceptual exploration to showcase how strategic storytelling and distinctive design can elevate a brand in a crowded category.

Solana speaks to modern wine lovers who value experience over excess. From mood to mark, every design decision was rooted in the tagline Born of sun and soil. The visual identity includes hand-drawn typography, nostalgic tones like terracotta and butter, and grainy textures that evoke slowness and sun-washed afternoons. The result is a poetic brand presence designed to stand out on the shelf and linger in memory.

Scope

  • Brand Positioning

  • Visual Identity System

  • Logo Suite (Primary, Secondary, Favicon)

  • Colour Palette & Pairings

  • Typography System

  • Social Media Direction

  • Moodboard & Art Direction