Redheads

Scope

  • Brand Strategy

  • Social Media Strategy

  • Visual Identity

  • Packaging Design

  • New Product Development

  • Website

Redheads is an iconic Australian brand with a strong connection to the nation’s heritage.

I led the reimagining of the brand, transforming it into a lifestyle offering that taps into its nostalgic appeal. Leveraging this legacy, I introduced an e-commerce website with limited-edition collectables and new accessories.

Through creative social media campaigns, I highlighted the brand’s heritage and values, reinforcing the emotional connection Australians have with Redheads and bringing its stories to life in a fresh, engaging way.

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The visuals shown are a representation of my contributions in collaboration with Redheads Australia, Oliver Grace and Born Social. All rights to the original content remain with the respective copyright holders.