Girls in Tech
Girls in Tech is a global non-profit dedicated to empowering women in the tech industry. Partnering with Oliver Grace Agency, I led the development and execution of their digital marketing strategy to enhance brand visibility, audience engagement, and commercial growth.
I managed campaigns for flagship events, including their annual conference, producing digital ad assets, venue signage, merchandise, and social content. I also oversaw the launch of Girls in Tech’s first Shopify e-commerce website, enabling global supporters to purchase branded products.
From product development and content creation to CRM and campaign rollout, I helped expand the organisation’s digital presence and strengthen partnerships with major sponsors like Nike, AWS, and McKinsey—reinforcing Girls in Tech’s leadership in advocating for diversity and inclusion in tech.
Scope
Brand & Marketing Strategy
E-commerce Website Launch (Shopify)
Social Media Strategy
Campaign Management
Product Launch & Development
Email Marketing
The visuals shown are a representation of my contributions in collaboration with Oliver Grace. All rights to the original content remain with the respective copyright holders.