Girls in Tech

Girls in Tech is a global non-profit dedicated to empowering women in the tech industry. Partnering with Oliver Grace Agency, I led the development and execution of their digital marketing strategy to enhance brand visibility, audience engagement, and commercial growth.

I managed campaigns for flagship events, including their annual conference, producing digital ad assets, venue signage, merchandise, and social content. I also oversaw the launch of Girls in Tech’s first Shopify e-commerce website, enabling global supporters to purchase branded products.

From product development and content creation to CRM and campaign rollout, I helped expand the organisation’s digital presence and strengthen partnerships with major sponsors like Nike, AWS, and McKinsey—reinforcing Girls in Tech’s leadership in advocating for diversity and inclusion in tech.

Scope

  • Brand & Marketing Strategy

  • E-commerce Website Launch (Shopify)

  • Social Media Strategy

  • Campaign Management

  • Product Launch & Development

  • Email Marketing

The visuals shown are a representation of my contributions in collaboration with Oliver Grace. All rights to the original content remain with the respective copyright holders.